In a world consumed by self-image, where every scroll, post, and click pulls us further into the culture of personal branding and validation, we find ourselves more disconnected and anxious than ever. Could it be that true freedom lies not in being noticed, but in stepping aside? In "The Art of Being Forgotten," we explore the powerful paradox of selflessness, turning to the lives of John the Baptist and other humble leaders who found deep, lasting fulfillment in lives dedicated to something beyond themselves. John the Baptist, known not for self-promotion but for his relentless focus on Christ, shows us what it means to make way for a purpose greater than our own. Rather than seeking fame, he lived to magnify Jesus, embracing a life that pointed to something—Someone—eternally more significant than his own story.